Brand Playbook 秋叶

The brand identity playbook behind Autumn Leaf: timeless simplicity, inspired by the quiet elegance of Chinese vases and pottery.

It sets out the manifesto, mission and vision, a user persona, the positioning statement and brand promise, the customer journey and the tone of voice, then a full style guide: the logo, the slate, mist and gold palette, Montserrat and Courier New, icons, collateral mockups, 3D models of an exhibition stand and an animated logo.